Patrick LICHTY

Artist, editor, curator, writer, musician, and engineer. He is Editor-in-Chief for Intelligent Agent Magazine.

“It’s simple - New media has the capacity to be what you want it to be, when you want it, where you want it, on whatever platform you wish. That’s sexy. It’s different. It’s appealing! But on the other hand, it follows a direct lineage from Richard Hamilton’s seminal collage, Just What Is It that Makes Today’s Homes So Different, So Appealing? and his connections to the Dadas, especially Duchamp. What has changed is scale? Dada came from the atrocity of WWI, Hamilton from WWII Post-Holocaust/Atomic anxiety, and New Media from microatrocity/atrocity du jour (Darfur, Kosovo, Iraq I&II, 9/11, Rwanda). In regards to production, Dada came from the mass/readymade object, Hamilton & Pop from the mass consumer market, and New Media from mass microproduction (Chris Anderson’s Long Tail) and techno-nostalgia. Dada used media for notoriety, Hamilton and Warhol lived in mass celebrity through mass media, and we live in the time of microcelebrity, where everyone will have fifteen fans, fifteen seconds of mass appeal, and fifteen hundred hits on your blog.
But on the other hand, New Media’s lineage from Hamilton, and so from Dada and Pop, has to do with technology as well. Hamilton was part of the Independent Group, which played a large part in cybernetics discourse in art through the ICA London. Hamilton also was a friend of Duchamp, and also was a mentor of Roy Ascott, who would become a telematic New Media pioneer in the UK. Dada used the new media technologies to devalue the art object by using print and collage, Hamilton presaged the coming of cyber-art, and New Media is centered in McLuhan’s cybernetic Global Village.
It’s a very direct correlation, actually - New Media is a direct outgrowth of our horror of, and fascination with, technology and its expression in art. It’s shiny. It’s fast. Now, it’s even (potentially) cheap, or makes the monumental almost affordable. It creates snack culture of endless seas of content at 99 cents or less. It’s very Pop, with niche cultures, and with your very own action figure (of YOU!). Although the contemporary milieu is a continuous blast of discontinuous media, the new art glitters and withes like a silicon chimera. It’s different. It’s appealing. Take a handful. Don’t worry, we’ll make more. Lots more. Buy more. Like gold dust, a grain at a time.”