Independent curator and consultant, NYC

Though it seems the efforts of the new media circuit are not a part of the art market, they are an essential vehicle for the dealer and artist. Without these programs many monumental works would not have been produced or exhibited. These communities enable important new media works to be presented in international exhibitions that expose the works to collectors and a broader public. This exposure is another type of currency that is invaluable to all parties concerned.
Packaging is very important especially for complex works where the technical aspects can be daunting even for the savvy collector. This package includes hardware, licenses, and a proof of authenticity. But more importantly, the package is the framework for conversation about the artwork–its relevance and relationship to traditional mediums, and highlights the virtuosity in relationship to the medium.
The key is not in making an object for the traditional market but illuminating the significance of the art work to the current market. This has been proven in the successful placement of seminal new media works in major collections: hacked video games; edited screen selections; generative movies; screen captures; 3d printing; blogs and browser-based cinema. These are not derivative objects. These are the objects of the contemporary New Media artist.