Marika Konstantinidou
The “Point” video is based on a reflexion about how writing is imposed inside public spaces for commercial purposes. Advertising uses techniques such as typography and slogans to get their written message across. As soon as we read the message a voice is recreated in our head forcing us to “own” it. “Point” uses those same techniques to achieve the opposite effect. It explores this imbalanced “communication” process by the means of questions.
The goal is to activate the reader, to consciously resonate inside his mind, signifying an end, highlighting the moment, and pointing to a new beginning, standing as a critical point inside the urban maze.
Thus, its ultimate ambition is to celebrate void, resulting in a non-profit brain-wash.
Une archive : 1999-2010-2019
Cette page est une archive du site d'iMAL tel qu'il existait entre 2010 et 2019. Il documente activités et projets créés depuis 1999.
Pour notre actualité et nos activités plus récentes, veuillez vous rendre sur notre nouveau site https://imal.org