Magdalena SAWON & Tamas BANOVICH

Co-directors of Postmasters Gallery, New York

From White Box to Black Box to Wired Box and BACK

“Galleries follow Art. We began our involvement with new media in 1996 with what was, then, a radical little show “Can You Digit?”. We watched a majority of our mature audiences run away in horror. The young people, on the other hand, were lining up around the block. We have always sought art that is reflective of our time: idea driven, forward looking work that could not have been done before. While this, of course, is not dependent on the medium - it seemed that new media artists were the infusion of fresh blood, exploring new forms of creative expression tied to current technologies. But different and appealing as such? We’re gonna say no. Postmasters is proud to be a media neutral gallery - neither privileging nor discriminating against any expressive language. Painting, photography and video were once new and in good hands they are greatly relevant. New media art is a terrific expansion of available tools and the cultural playing field - an addition, not a replacement. Our goal is to actually strip the “New Media Artists” of the New Media part and deliver them to a larger pool where they are known simply as Artists. We think that would be just fine. And by the way, we hope in our old age to still be curious enough to fiercely go after the Next Big One,, and try to un-qualify that one too.”