Rachel M. Cholz
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![](https://www.imal.org/media/pages/events/rachel-sim/4258944394-1679007600/pxl-20220224-110046284-mp-1440x.jpg)
About Rachel's residency at iMAL
"Viens Valeur" is a project linking theatrical issues to web interfaces. It is a project with a rather particular approach. It's directly inspired by the ASMR process, a very popular phenomenon on Youtube. It is about experiencing a dramaturgy involving three female youtubers on their own channel.
This project developed around two concepts. Firstly, the fetishism of objects as possible sounds. There is thus a semiotic shift in the face of the disinterest shown in the object as a carrier of a certain meaning.
Through this project, Rachel also questions the networking of the image.
Bio
Rachel M. Cholz moved to Brussels in 2010. She participates in micro-openings, writes narrative, for installation-performance and for theatre. Through her structure called Avril[s], she aims to stage her texts, but also works on multidisciplinary projects, such as the Viens Valeur digital arts project.